The 2018 World Cup is happening in Russia. And there is no better way to experience the game than "en español," como debe ser/the way it should be. That's fútbol with an accent, and only with DishLATINO.

We produced a 60 anthem, and a 30, in addition to creating the "Como Debe Ser" platform.

Coming in April 2020, our new campaign for Tajín, Mexico’s most beloved chili powder, is a perfect metaphor for the positive cultural impact and the flavor Mexicans (and Latino culture as a whole) add to America. By encouraging you to “Tajín it!,” you make the “Bueno. More Bueno.” The spanglish is by design, since “Bueno” is one of those words that even the least Spanish fluent person would understand. And who wouldn’t want more bueno?

Beyond the flavor messaging, the simplicity of the idea allow it to also serve as the platform for current and future social cause initiatives. That’s where more magic will happen.

The media will consist of TV, digital, outdoor and social.

Helvodika® is a new vodka that I am creating, and is the culmination of my passions for brands, typography, Europe, a good classy drink and of course, my obsession with one ubiquitous font—Helvetica. Starting and growing a brand from scratch, not to mention working to craft a great liquid and putting that all in a bottle is a constant reminder of how important it is to treat our clients’ brands as if they were our own.

While the wordplay Helvodika may seem like a novelty, the appetite for a type inspired well made premium and imported vodka from Switzerland is quite great. It’s a concept. Arriving early 2021.

Craftsman had never once marketed to U.S. Hispanics. We helped the brand launch their innagural campaign during Hispanic Heritage Month. Our goal was to emotionally connect the brand and the audience by recognizing their commonality—the value of hard work.

We made millions of fans believe that El Streaker ran onto an actual Barcelona/Manchester City match. Our purposely lo-fi "leaked" video kicked off  the campaign for DishLATINO around April Fool's Day and earned 2 million views in 24 hours, 

In addition to the match, we had El Streaker make some additional cameos.

Note: Eugenio Derbez is one of Mexico's biggest celebrities, yet convincing him to run in the buff was actually quite easy.

A provocative idea for Craftsman, an iconic brand, a classic song, and beautifully shot content. That's enough to make you want to pick up a tool.

With the 2018 World Cup happening in Russia, and talk of collusion and hacking, we thought it would be fun to promise a World Cup viewing experience that would make even Putin proud.

The pre World Cup online campaign was called “Watch Russia like Russia Watches Us.” We wanted our audience to start preparing for Russia, so what better way than by hacking match highlights and even a telenovela.

This Sears Father's Day campaign paid tribute to a beloved genre of music and was able to touch a heart-felt chord with our audience.

We created a fictional trio, including vintage album art and original songs with lyrics about disappointing Father's Day gifts. The videos were able to broke through the social clutter, and garner mucho love. 

With more programming from Latin America, DishLATINO helps people stay connected to their culture. We used the beloved Mexican celebrity, Eugenio Derbez, to remind people the importance of not forgetting one's roots. Our homage to the muscles from Brussels himself earned us a lot of impressions.

There are fans and there are World Cup fans. This online promotional video coveys the transformative power of watching the games with Telemundo. Because in the end, it is you, and not the Cup, that feels elevated.

To millions, the World Cup is religion. To them, it's truly the Blessed World Cup. As the official Spanish broadcaster, we fittingly positioned Telemundo as the official house of worship.

In launching Corazón® the agency, we realized our swag was catching on as streetware. So we created Hecho With Corazón™, the brand. Inspired by the Latino heart. Made for all. Follow us on instagram at @hechowithcorazon or find us at hechowithcorazon.com.